Study reveals: Company bike leasing on the rise as a coveted corporate benefit in companies

The world of corporate benefits has changed significantly in recent years. In addition to traditional benefits such as health insurance and company pensions, sustainable mobility concepts are becoming increasingly important. A recent Statista study commissioned by Lease a Bike has now shed light on the popularity of company bike leasing as a corporate benefit in medium-sized companies.

 

The most important information at a glance

  • High Appeal: 87% of surveyed HR managers rate company bike leasing as an extremely attractive benefit for employees.

  • Broad Awareness: 70% of decision-makers are already familiar with the concept.

  • Positive Effects on Health, Satisfaction, and Retention: Respondents recognize that company bike leasing has significant positive impacts on both employees and the company.

  • Strategic Value: Company bike leasing directly supports key trends such as sustainability, health, and employee retention, and is valued by the vast majority of HR departments as an effective corporate tool.

 

Mobility concept on the rise

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Attractive employee benefits

The study, which was conducted in January of this year, surveyed 300 German employers and employees from the industrial, service and retail sectors with decision-making authority in HR matters. It revealed that 87 percent of HR managers consider the concept of employee leasing to be extremely attractive. This figure illustrates the growing recognition of this mobility concept as a valuable additional benefit for employees.

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Familiar concept

A notable aspect of the study was the fact that 70 percent of respondents were already familiar with the concept of company car leasing. However, 30 percent of decision-makers were learning about it for the first time through the survey, particularly in retail companies. Despite this, 9 out of 10 HR decision-makers rated employee leasing as highly attractive.

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Focus on green mobility

The survey also found that 37 percent of companies already offer employee leasing, while a further 27 percent plan to offer it in the future - and, remarkably, 93 percent of these intend to do so by the end of 2024.

Tip: Find out which measures will help your company to promote green mobility.

 

The numbers speak for themselves.

84 % of respondents

... think that company bike leasing promotes employee health.

74 % of respondents

... think that company bike leasing has a positive impact on recruiting.

80 % of respondents

... think that company bike leasing has a positive effect on the company's carbon footprint.

75 % of respondents

... think that company bike leasing contributes to a better employee loyalty.

 

Corporate benefit as part of the corporate strategy

two people sitting in park, bikes parked behind them

The benefits of company wheel leasing were clearly recognized by respondents, with 84 percent agreeing that it promotes employee health, 80 percent seeing a positive environmental impact and 78 percent noting increased employee satisfaction. In addition, three quarters agreed with the statement that employee leasing contributes to better employee retention.

It is clear that sustainability and work-life balance are playing an increasingly important role in corporate strategy. 87% of HR decision-makers gave sustainability a (very) high priority. In the retail sector in particular (79 percent), company leasing is used extensively as a measure to improve sustainability efforts. You can use our CO2 calculator to discover the potential impact company bike leasing can have."

82% of the companies surveyed attached great importance to the work-life balance of their employees and rated it as very positive. This underlines the importance for companies to create a balanced working environment in which their employees feel comfortable. As a result, 85% of respondents feel committed to ensuring that their workforce can lead a harmonious working life.

Overall, the study clearly shows that employee leasing as a corporate benefit is very popular in companies and that sustainability and work-life balance are increasingly becoming the focus of corporate strategy.

Find out more about the advantages vor employers and employees.

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Study reveals: Company bike leasing on the rise as a coveted corporate benefit in companies

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Antje Thomas

Our author

Antje Thomas

Antje Thomas has been working as a marketing manager at Lease a Bike since 2023, where she draws on her many years of expertise to assist with tasks such as content creation. The company bike of her dreams, which she’s already riding all over town: a Riese & Müller Culture Mixte vario.