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Visibility thanks to bicycle leasing: Seven marketing ideas for companies

From employer branding to social media—these seven clever approaches show how bicycle leasing enriches corporate marketing.

2 September 2025
woman on cannondale bike in mountains

All about bikes

Gravel bikes explained: what they can do – and why they are so popular

What is a gravel bike? And what can it do? Find out everything you need to know about the differences, areas of use and more in this article – plus tips for leasing your gravel bike.

28 August 2025
man and woman riding their gravel bikes

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Team Visma | Lease a Bike aims for overall victory in the Vuelta a España

With Tour de France star Jonas Vingegaard as captain, Team Visma | Lease a Bike has started the Vuelta a España. The goal for the third three-week national tour of the year is once again overall victory. The team last won the Tour of Spain in 2023.

25 August 2025
Team Visma | Lease a Bike Vuelta Race Training

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Taxes and insurance
All about bikes

Buying or leasing a bicycle: which is cheaper?

Is it worth leasing a bike instead of buying one? Here we explain why bike leasing is cheaper than buying a new bike – especially when it comes to e-bikes.

20 August 2025
Buying or leasing a bicycle: man is standing with bike in front of harbour

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All about bikes

Bike leasing & repairs

Who covers the costs in the event of damage? What if the leased bicycle breaks down? Here you can find out who pays for repairs, what services are insured and how to respond correctly.

14 August 2025
Bike leasing repair: Detail picture of Kalkhoff bike

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Tour de France 2025

Wout van Aert wins final stage – Vingegaard on the podium again. Team Visma | Lease a Bike was in top form at the end of this year's Tour de France.

29 July 2025
Tour De France Wout van Aert wins last race

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Your press contact

Please do not hesitate to contact us for press enquiries.

Amelie Sturm and Regina Jesse

E: amelie.sturm@brand-pier.com

T: +49 40 80 8114 280


E: regina.jesse@brand-pier.com

T: +49 40 80 8114 278